Create an e-commerce website showcasing handmade crochet products targeting a young female audience. The site would be an extension of a traveling shop that sets up booths at different festivals and events. It would showcase a larger product base than what might be offered at the booth and give the options of asking for custom made products that aren’t always possible at the booths.
Since this was a personal project of mine, I went through the entire process myself, starting with identity design, moving on to the full site design. After researching many shopping carts, I decided to go with Magento as the features they provided aligned well with the needs of the site. Magento also gave me the ability to customize the site layout and design. The backend was understandable and importing new products was easy. Especially given that the product line changed quite often, that ease of use was essential to managing the site.