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Walmart: Teenage Mutant Ninja Turtles

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Goal:

The goal of this one-page experience within Walmart was to create an interactive environment for young children to experience the world of the Ninja Turtles while promoting some of the new products in support of the Ninja Turtles game that came out that year.


The content included a video section that showcased clips of the new video game. A bios section for the Ninja Turtles included background, image and content color changes to coincide with each of the respective Turtles. This was done using Ajax and made for quick transitions of content without reloading the page.

To really push the idea of 3D within the page, I added a parallax effect to transition between each of the sections. By moving pieces of content at different speeds, it gave the effect of moving through an 3D urban environment.