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Into the Woods Contest

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Goal:

Create a micro site to help promote the movie “Into the Woods” by hosting a contest for users to record themselves performing one of the defining songs of the movie.


Due to the nature of the site, a quick turnaround was needed. Users were asked to upload a video of themselves singing one of the main songs from the movie. A copy of the lyrics and the music were provided as resources to the contestants. A WordPress based submission form was used to collect each contestant’s data and videos.

The submission form was displayed for a couple weeks before we launched the winners. We displayed the winner and 3 finalists using MediaElement.js player because of it’s HTML5 capabilities.

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Union+Webster